Marketing Intelligently?
- Are you able to facilitate hyper segmentation from one central integrated data repository for target marketing?
JuiceMetrIQs™
The JuiceMetrIQs™ platform is a software as a service (SAAS) application that streamlines the marketing process by allowing companies to store customer interaction data (sales transactions, demographics, website data, email addresses, etc.) and segment that information to build relevant target
marketing lists.
Juice Media Customers
Viewing their database as an oil field of opportunity, Sun Country Airlines is working with Juice Media to mine their database as well as break apart their marketing campaigns in order to create a series of highly-effective Super Campaigns throughout multiple marketing channels.
JuiceMetrIQs™ Solution
Juice Media's Communicate Track Refine & Repeat process combines advanced analytic capabilities with diverse team member insight ranging from programming and database management to media, marketing, and advertising. By effectively combining and enhancing their current sales, marketing, and data systems, the JuiceMetrIQs™ Data Engine (JMDE) allows Sun Country to mine their data sources as well as track specifically which elements within their marketing campaigns are driving the revenue. Viewing "Success as a Cycle," Juice Media works as an extension of Sun Country's internal divisions providing valuable insight into developing and optimizing their multi-channel campaigns.
Success Story
Unwilling to compromise "your inalienable right to enjoy air travel," Sun Country continually seeks to improve their flight experience by knowing exactly what their customers want -- even before they tell them. The airline keeps tabs on of how prospects and customers are interacting with their web site, emails, PPC campaigns, landing pages, as well as several offline advertising channels. By combining these analytics with their flight and reservation information, purchase history, and Affinity Program, Sun Country has earned the reputation of a true database marketer. With data mining and analytics under control, Sun Country is looking to Juice Media's Marketing Automation services to distribute their newly created campaigns -- stay tuned.
