Marketing Intelligently?
- Do you have a central concise marketing dashboard to see performance metrics and reports?
JuiceMetrIQs™
The JuiceMetrIQs™ platform is a software as a service (SAAS) application that streamlines the marketing process by allowing companies to store customer interaction data (sales transactions, demographics, website data, email addresses, etc.) and segment that information to build relevant target
marketing lists.
Juice Media Customers
2nd Wind wasn't receiving many returning customers to their web site, and was not able to show an ROI in their initial online marketing investments.
JuiceMetrIQs™ Solution
Juice Media implemented a combination of creative auto-responders with online videos. In addition, Juice Media integrated the sales team, management, and POS database.
Now, when a customer visits 2nd Wind's web site they are prompted to sign up for the VIP Club in hundreds of strategic locations across their web site. This new prospect's information is distributed to the nearest 2nd Wind store based on the customer's zip code. This allows the 2nd Wind sales manager the capability to easily follow-up.
Once a purchase is made the customer automatically receives monthly follow up emails with specific information on the product they purchased.
Success Story
Within 17 months, 2nd Wind web traffic was up over 550%:
November 2004:
10,780 - Total Visitors
608 - Return Visitors
April 2006:
59,973 - Total Visitors
22,490 - Return Visitors
