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Marketing 2.0
"Web 2.0" is a familiar term now that social networks have been added to the marketing mix. The term "Marketing 2.0" is on the verge of becoming a part of a marketer's vocabulary. For many, it may be difficult to define.
No more.
Today, the moniker is all about technology platforms that provide business intelligence, hyper segmentation and behavioral targeting, which equates to dynamic content and, most importantly, RELEVANCY. Marketing 2.0 defines the aggregation, analytics and automation of customer interaction data to drive campaign optimization.
The large majority of marketers have not yet realized the power of integration to achieve a superior return on investment and an up-lift in conversion rates. Most still manage their campaigns and customers in a "Marketing 1.0" manner, where customer data is distributed across multiple channels with the inability to effectively measure definitive customer lifetime value. As a result, campaigns are often times conducted in virtual silos, creating redundant as well as conflicting messages to the same audience. Even when behavioral targeting and personalization tactics are implemented, the lack of channel integration leaves companies susceptible to "blind spots," where promotion programs still fail to adequately target a certain segment of its market base, assuming another campaign is responsible for that outreach.
In response, the JuiceMetrIQs™ platform allows companies of virtually any size to integrate customer interaction data from disassociated databases to build rich profiles. This creates the backbone to deliver dynamic, highly personalized marketing campaigns that leverage the most effective channels to achieve desired response rates.
As companies strive to become more deeply involved in shaping customer experiences across multiple touch points, their promotion campaigns inherently become more sophisticated and complex. By using the JuiceMetrIQs™ Marketing 2.0 platform as a foundation, marketers will be able to optimize campaigns and streamline the process, enabling them to focus their resources on sales, better understanding customer behavior, defining strategies, and delivering more creative solutions.
